When designing your business model, you can also decide to have a generous company. Among the advantages of this strategy we highlight more motivated team and a great brand reputation.

Why Have a Generous Company?

Having a generous company does not mean going down the street giving money or sold at cost, because it is not profitable for anyone. It is a type of business that also seeks to generate a positive impact on society where it has established. It may be a local or national level, also internationally.

With a generous company help a particular group of people , you do that other companies will follow your example and you will realize that a venture not only serves to make money, but to serve others and do good to the planet.

From the point of view of employees, the motivation will be another to get to work every day. The fact of being useful to others is sometimes enough to accomplish tasks more efficiently. The working environment will be more enjoyable and all contribute to the cause.

Insurance will be thinking how to have a generous company still make money. Well, as mentioned earlier, not all have more customers and higher revenues or fees, but also can be happy helping others. This does not mean you stop doing your business, but perhaps earn a little less. Although also worth saying that earn elsewhere. For example, many companies hire the services of “green” companies or have demonstrated a strong corporate social responsibility .

7 reasons to create a generous company

Meet some of the most important reasons and to help you decide to create a generous company :

1. Contributing to society

In your hands you have the ability and opportunity to change many things in your community. An entrepreneur can use their creativity and their ability to do business, while a better world, solving problems that go beyond the everyday work. In a generous company you can have a space to nurture professionally and humanely.

2. A generous company attracts talent

The most talented people require an enjoyable and pleasant to work and develop their skills site. Moreover, promising young love obtain a position in a company that does something different and leave a positive mark on where you are. The actions of corporate social responsibility that you carry out could become the best bait to catch the best employees.

3. Create a sense of belonging

Some group activities, such as planting trees, donate clothes or toys, or clean up a park, build solidarity and fellowship. Employees are proud to work in your business because they will be doing something bigger than just going every day to an office to meet a “standard” task.

The workers believe it is great to have a job with a company that cares for others, because you will also be worrying about them.

4. Helping the planet from a generous company

Having a generous, green or responsible company brings many benefits to the environment. Many times, companies are guilty of pollution, malnutrition or climate change. Therefore, you can counteract the negative effects with positive actions.

Promoting actions that reduce the ecological impact. You can start with something as simple as placing waste separation bins or reward employees who go to work by bicycle.

5. Increase teamwork

What tends to unite more people (coworkers, for example) is to have a common cause with others. A good thought is to set weekly or monthly missions for a team meets to work together.

It is important to stay motivated at all times and recognize winners with prizes, which need not be economic, but for example, half-day, free breakfast or telework.

6. A generous company improves brand reputation

Corporate social responsibility, fortunately, is no longer a fad. This means that to have a generous company will be promoting new contracts with more customers . By practicing fair trade, donate some of your profits to some foundations or perform actions on behalf of the environment, investors, consumers and businesses will see with good eyes and you choose against which do not develop these strategies.

7. Generates a closer relationship with customers

Contribute to your customers to help you meet certain activity. Make them share in your solidarity, show them what actions are important for both your business and the community, city, country or the world. For example, indicates that your purchase will be helping to reforest the woods or prevent poor children suffer malnutrition. That will motivate customers to purchase or consume more than your company.

Among other reasons for having a generous company he could say that this is very beneficial for team morale in general technique because it is something that your country needs (to have many problems that politics is not resolved) and finally, because it is your responsibility as human beings to leave future generations a better place to live.