2016 is well under way, but if you have yet to get your hands on a well-defined SEO strategy we’re here to help. Here are our top tips for improving your rankings this year.
1) Get Rid of Duplicate Content
It’s confusing for the search engines, and your visibility will be reduced as its viewed as spammy.
2) Test Your UX
Your site needs to be easy to navigate and with a coherent user experience – change your architecture if you need to, but make sure users can’t click away easily.
3) Make Your Design Responsive
It’s more important now given the rise of mobile commerce, so make sure your site looks as good on mobile as desktop. To understand why this is important read here: http://arstechnica.com/information-technology/2015/04/google-champions-responsive-web-design-in-page-ranking-update/.
4) Ensure Google Analytics and Webmaster Tools Are Set Up
You might not necessarily use them immediately, but they are crucial to indexing so make sure you have them set up.
5) Check Your Indexing
To check Google is actually crawling your site, look in your Webmaster tool account – make sure the number of pages shown looks correct.
6) Do Your Own Keyword Research
Understanding the keywords you wish to target will help you immensely with any future strategy, so make sure you know your priorities.
7) Publish Quality Content
Not only will this give Google more reasons to index you, but it also builds your credibility as well as giving viewers a reason to engage.
8) Build Relationships with Influencers
This way you can earn natural links as well as, hopefully, some social shares that will build your presence.
9) Manage Your Title Tags
Give relevant title tags to your content that will help categorise pages and ensure visitors are going to the right place. To learn more about title tags visit here: https://moz.com/learn/seo/title-tag.
10) Follow SEO News
There are developments daily, so ensure you are up to speed and changing your strategy appropriately.
And if our list is overwhelming, consider the use of a specialist agency SEO agency in Belfast to help you, such as http://www.rycomarketing.co.uk/search-engine-optimisation-seo.html.
Obviously, this list isn’t exhaustive, but consider our tips and your site will be on its way up the rankings in no time.